Wednesday, May 07, 2008
NIN - The Slip. Free. Now. Go.
Looks like Mr. Self-Destruct has been busy. Nine Inch Nails just released *another* new album called "The Slip". I don't know when it came out, I'm only hearing about it through the grapevine, and I'm a registered member at nin.com!
Go to this website and enter your e-mail, you will receive a download link that once activated is good for one hour. Tell Trent I sent you. And ask him if he's cleaning out the studio or something, because with the Ghosts double album coming out LAST MONTH, that's quite a bit of music in a damn short period of time.
Did I mention it's free?
Art Is Resistance
-Zero
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Go to this website and enter your e-mail, you will receive a download link that once activated is good for one hour. Tell Trent I sent you. And ask him if he's cleaning out the studio or something, because with the Ghosts double album coming out LAST MONTH, that's quite a bit of music in a damn short period of time.
Did I mention it's free?
Art Is Resistance
-Zero
Labels: music, NIN, Ubercool, Viral Marketing
Monday, April 28, 2008
Start Seeing Scarlet
No one seems to know what this is about
http://www.scarletseries.tv/
On the surface, it looks like an ad for a TV show called Scarlet.
Or, is it? There's NO listing in the TV guide, even though the show is supposed to air this week (either tonight 28 Apr according to the website, or 30 Apr according to the trailer).
An ad for Scarlet also appears in the lastest Entertainment magazine. But none of the press mentions a station affiliation. Better yet, the commercial for Scarlett is appearing on MULTIPLE TV stations.
Strangeness.
The consipiracy thickens when you check the Yahoo Groups Discussion of Scarlet. Some people suggest there is a connection to the release of a series of LG televisions with the same name, but there's no proof.
Smells like some kind of viral marketing to me. Keep your eyes peeled, and comment back if you find anything...
Art Is Resistance
-Zero
1 Comments
Permalink
http://www.scarletseries.tv/
On the surface, it looks like an ad for a TV show called Scarlet.
Or, is it? There's NO listing in the TV guide, even though the show is supposed to air this week (either tonight 28 Apr according to the website, or 30 Apr according to the trailer).
An ad for Scarlet also appears in the lastest Entertainment magazine. But none of the press mentions a station affiliation. Better yet, the commercial for Scarlett is appearing on MULTIPLE TV stations.
Strangeness.
The consipiracy thickens when you check the Yahoo Groups Discussion of Scarlet. Some people suggest there is a connection to the release of a series of LG televisions with the same name, but there's no proof.
Smells like some kind of viral marketing to me. Keep your eyes peeled, and comment back if you find anything...
Art Is Resistance
-Zero
Labels: Viral Marketing
Friday, April 11, 2008
Why so serious?
Care to play a game?
http://www.clowntravelagency.com/
Easy sure, and been done better before, but still...
Art Is Resistance
-Zero
0 Comments
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http://www.clowntravelagency.com/
Easy sure, and been done better before, but still...
Art Is Resistance
-Zero
Labels: Viral Marketing
Tuesday, September 18, 2007
NIN and ARG: Alternate Reality Gaming
The latest Escapist Magazine has a short article on the interactivity surrounding Nine Inch Nail's latest masterpiece: Year Zero.
Those who don't know WTF I'm talking about can take a look through these old posts or you can go here for the latest, a sighting of the mysterious force called 'The Presence' this time sighted over Minneapolis: http://www.hourofarrival.net/
Or you can dive headfirst into the maelstrom at ninwiki.com
The excitement surrounding Year Zero has died down since the album's release in April, but it is picking up buzz again with the upcoming release of the Remix album. The second half of the Year Zero album is due out sometime next year, and I predict that the conspiracy will reach new heights around the end of 2007.
The article in the Escapist (aside from calling Year Zero a "Dark and Noisy work"), defines the marketing campaign surrounding Year Zero as an ARG, short for Alternate Reality Game. The 'game' is free to play, and anyone with an Internet connection and some time (*lots* of time) can jump in and play. Clues are left in different formats in different places (e-mail, voice mail, websites, secret meetings in public places, secret codes left in plain sight...) but now-a-days, the internet is the perfect place for ARGs.
In the case of Year Zero, the 'prize' was a secret concert. You can read more about the Year Zero ARG here.
No doubt, the term ARG can be applied to other social events; from serial killers leaving clues for the police, or my sister and I trying to schedule a time to get together for lunch. We leave each other e-mail and voice mail clues as to when a good time and place would be, and try to 'solve the puzzle' as it were.
I'm hoping more artists and entertainers will generate this level of interactivity with their fans.
Art Is Resistance
-Zero
0 Comments
Permalink
Those who don't know WTF I'm talking about can take a look through these old posts or you can go here for the latest, a sighting of the mysterious force called 'The Presence' this time sighted over Minneapolis: http://www.hourofarrival.net/
Or you can dive headfirst into the maelstrom at ninwiki.com
The excitement surrounding Year Zero has died down since the album's release in April, but it is picking up buzz again with the upcoming release of the Remix album. The second half of the Year Zero album is due out sometime next year, and I predict that the conspiracy will reach new heights around the end of 2007.
The article in the Escapist (aside from calling Year Zero a "Dark and Noisy work"), defines the marketing campaign surrounding Year Zero as an ARG, short for Alternate Reality Game. The 'game' is free to play, and anyone with an Internet connection and some time (*lots* of time) can jump in and play. Clues are left in different formats in different places (e-mail, voice mail, websites, secret meetings in public places, secret codes left in plain sight...) but now-a-days, the internet is the perfect place for ARGs.
In the case of Year Zero, the 'prize' was a secret concert. You can read more about the Year Zero ARG here.
No doubt, the term ARG can be applied to other social events; from serial killers leaving clues for the police, or my sister and I trying to schedule a time to get together for lunch. We leave each other e-mail and voice mail clues as to when a good time and place would be, and try to 'solve the puzzle' as it were.
I'm hoping more artists and entertainers will generate this level of interactivity with their fans.
Art Is Resistance
-Zero
Labels: Culture, NIN, Viral Marketing
Wednesday, April 18, 2007
NIN Year Zero - The conspiracy continues [Updated]
The new NIN album: Year Zero arrived in stores yesterday. But that's nothing. Just a minor step in the existing enigma surrounding the most amazing viral marketing campaign the world has never seen.
Thermal-sensitive printing on the CD reveals binary code. Decode it to reveal the next website...
Another phone number revealed on the CD packaging: 1-866-455-6580 Give it a call. The message is short, from the US Bureau of Morality.
Clues leading to clues leading to clues. Ammo boxes to fuel the Open Source Resistance were handed out from men in a van, given to anyone who knew where to be at the appointed time. Some of the ammo boxes contained cell phones. On Apr 13th, the phones rang, inviting whoever answered to a secret location in Los Angles on April 18th.
Fucking Fucking Brilliant.
The beginning of the end.
[UPDATE 19 Apr 07 - Those who received cell phones were called again, and invited to more than just a show: http://crowdctrl.com/2007/04/19/resistance-meeting-turns-into-free-nin-show This is performance art! ]
Blog on,
-CZ
0 Comments
Permalink
Thermal-sensitive printing on the CD reveals binary code. Decode it to reveal the next website...
Another phone number revealed on the CD packaging: 1-866-455-6580 Give it a call. The message is short, from the US Bureau of Morality.
Clues leading to clues leading to clues. Ammo boxes to fuel the Open Source Resistance were handed out from men in a van, given to anyone who knew where to be at the appointed time. Some of the ammo boxes contained cell phones. On Apr 13th, the phones rang, inviting whoever answered to a secret location in Los Angles on April 18th.
Fucking Fucking Brilliant.
The beginning of the end.
[UPDATE 19 Apr 07 - Those who received cell phones were called again, and invited to more than just a show: http://crowdctrl.com/2007/04/19/resistance-meeting-turns-into-free-nin-show This is performance art! ]
Blog on,
-CZ
Labels: NIN, Viral Marketing
Thursday, April 05, 2007
RIAA VS NIN (Maybe)
The interesting news is NOT that the R.I.A.A. doesn't know it's A.S.S. from a H.I.T.G., we knew that already.
The interesting news is NOT that Trent Reznor tips some info about the ongoing NIN Year Zero marketing campaign:
...The same source told Billboard that NINE INCH NAILS frontman Trent Reznor views the campaign as a "new entertainment form." The source added that the campaign will continue for the next 18 months.
"Year Zero" is reportedly the first of two concept albums, the second of which Reznor hopes to finish next year...
-From http://www.roadrunnerrecords.com/blabbermouth.net/news.aspx?mode=Article&newsitemID=69841
Of course, "The Campaign" mentioned is well documented at ninwiki.com, so I won't cover it here.
No, the potential news is a lovely theory I just concocted, which the tools on Digg.com nearly figured out.
Fact: Roadrunner Records, as pointed out on Digg, is a member of the RIAA.
Fact: A member of the RIAA is pointing out that the RIAA sued website owners for posting intentionally leaked copies of the new NIN album.
Sounds stupid right? Why tell everyone that you did something so stupid?
Until you add this:
Fact: Trent Reznor is a marketing genius.
If the tools on Digg.com weren't so busy posting "The RIAA SUX!!!!", "NIN RULEZ!!!" and providing links to download copies of songs which are already easily streamed from the yearzero.nin.com website, they might have figured it out.
My theory, of course, is that the lawsuit and press release were expected, and possibly planned. I would not put it past anyone to take advantage of the free publicity offered by the RIAA's timely lawsuit, not to mention how fast the word spreads on the RIAA's foolish decisions.
Make the RIAA look bad AND get free publicity for your new album release...which JUST SO HAPPENS to be this month....
*What* a coincidence!
I'm telling you, folks: Marketing Genius.
Blog on,
-CZ
0 Comments
Permalink
The interesting news is NOT that Trent Reznor tips some info about the ongoing NIN Year Zero marketing campaign:
...The same source told Billboard that NINE INCH NAILS frontman Trent Reznor views the campaign as a "new entertainment form." The source added that the campaign will continue for the next 18 months.
"Year Zero" is reportedly the first of two concept albums, the second of which Reznor hopes to finish next year...
-From http://www.roadrunnerrecords.com/blabbermouth.net/news.aspx?mode=Article&newsitemID=69841
Of course, "The Campaign" mentioned is well documented at ninwiki.com, so I won't cover it here.
No, the potential news is a lovely theory I just concocted, which the tools on Digg.com nearly figured out.
Fact: Roadrunner Records, as pointed out on Digg, is a member of the RIAA.
Fact: A member of the RIAA is pointing out that the RIAA sued website owners for posting intentionally leaked copies of the new NIN album.
Sounds stupid right? Why tell everyone that you did something so stupid?
Until you add this:
Fact: Trent Reznor is a marketing genius.
If the tools on Digg.com weren't so busy posting "The RIAA SUX!!!!", "NIN RULEZ!!!" and providing links to download copies of songs which are already easily streamed from the yearzero.nin.com website, they might have figured it out.
My theory, of course, is that the lawsuit and press release were expected, and possibly planned. I would not put it past anyone to take advantage of the free publicity offered by the RIAA's timely lawsuit, not to mention how fast the word spreads on the RIAA's foolish decisions.
Make the RIAA look bad AND get free publicity for your new album release...which JUST SO HAPPENS to be this month....
*What* a coincidence!
I'm telling you, folks: Marketing Genius.
Blog on,
-CZ
Labels: music, Music Industry, new release, NIN, Viral Marketing
Friday, February 23, 2007
Wanna hear something REALLY Scary?
First, a warning. This is scary stuff, and I'm not joking.
Call this phone number 216.333.1810
I assure you, it is just a recording. The recording is just over 2 min long.
You can also download the audio from here, but It's much more effective to listen to it on the phone.
The clever will know the why. I'm just giving you the how.
Blog on,
-CZ
1 Comments
Permalink
Call this phone number 216.333.1810
I assure you, it is just a recording. The recording is just over 2 min long.
You can also download the audio from here, but It's much more effective to listen to it on the phone.
The clever will know the why. I'm just giving you the how.
Blog on,
-CZ
Labels: NIN, Viral Marketing
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