Conrad Zero

The Accidental (and Ironic) Pirate

While researching different authors perspectives on e-book piracy, I tripped over a blog post by a New York Times Bestselling Author. Let’s call her Jenn. (Not her real name) Jenn’s blog post explains how piracy affects people she knows in the music industry, and her own career as an author. She experiences the direct impact of piracy firsthand, and she is clearly against the theft of intellectual property.

And yet the irony is that Jenn, herself, is a pirate.

That’s right. A New York Times Bestselling Author, a person who is directly affected by pirates stealing electronic versions of her work, a person who knows and understands piracy and even fears that it may be destroying the publishing industry…

…is a pirate herself.

At the top of her article, she used a graphic of a pirate flag which looks similar to the one at the upper-right of this post.

Unfortunately, the watermark on the image Jenn used shows it to be a copyrighted image, unlicensed and unapproved for public use.

Its ironic (in lots of ways) that an author opposed to piracy would use a pirated version of a pirate flag in her anti-piracy post.

You probably noticed that I’m not linking to Jenn or providing her real name. I’ve informed the author of her indiscretion, and she took the image down immediately. I know Jenn didn’t mean to use an image without permission. But there’s something we can all learn from this, and this simple oversight by someone who should know better hits the nail on the head with an aircraft carrier.

Jenn is a particular kind of pirate, one most people don’t think of when they talk about pirates. I’m calling this type of pirate a Zombie Pirate.

Zombie Pirates

Jenn never meant to break the law, she simply didn’t know better. She didn’t know the image was copyrighted. There’s tons of free graphics on the internet and she grabbed that one just like it was any other.

Full stop. Let’s reword that thought quickly and play it back again:

Jenn never meant to break the law, she simply didn’t know better. She didn’t know the music was copyrighted. There’s tons of free songs on the internet and she grabbed that one just like it was any other.

And again:

Jenn never meant to break the law, she simply didn’t know better. She didn’t know the e-book was copyrighted. There’s tons of free e-books on the internet and she grabbed that one just like it was any other.

I call this Zombie Piracy because the people doing it have their brains turned off. They know piracy is wrong, (Hells, Jenn just blogged a whole post about how piracy was damaging her personally!)  but they don’t realize they are doing it. They aren’t paying attention.

Here is another example of Zombie Piracy performed by a national commercial newspaper!

How about people who install torrent clients, unaware that they’ve just turned their computers into webhosts for copyright media files.

Brain. Turned. Off.

Causes of Zombie Piracy

Granted, there are some people who opt-in to Zombie Piracy by embracing their own ignorance. Copyright law is confusing, (even to newspapers and bestselling authors, apparently) and it takes a bit of work to dig up the owner and copyright status of any electronic file. Easier to ask for forgiveness than permission, right? So they throw their hands up and say, “Aw Hells, I dunno!”  Then Right-Click, Save-As, and live the life of the blissfully ignorant zombie pirate.

There are websites out there that make it easy for the casual user to become a Zombie Pirate… they’re called search engines.

Jenn found her pirate flag graphic using the ubiquitous Google Image Search. But Google can’t be blamed for Zombie Piracy.  Knowing the copyright status of the media is the users responsibility. To their credit, Google does provide the lukewarm warning, “Image may be subject to copyright” beside every graphic it presents.

Threat Level of Zombie Pirates

I suspect the Zombie Pirate is the most common of the pirate types. I also suspect they are the easiest to cure.

Unlike other types of pirates, Zombie Pirates don’t intend any harm. They would be likely to buy a song, graphic or e-book if they knew they were supposed to pay for it. In that respect, these pirates do cost the industries in potential lost sales.

They’re also the most likely to get caught, because they aren’t aware they are doing anything wrong, so they also aren’t aware that they should cover their tracks. But Piracy is Piracy right? The music and publishing industry think so, and history has  proven that they don’t accept ignorance as an excuse.

The Cure for Zombie Piracy

In Left 4 Dead, the cure for Zombies is the combat shotgun. But the cure for Zombie Piracy is awareness.

Remember this: All artwork is copyright of the artist immediately upon creation by default.

Assume that any media you come across on the web is copyright, and it’s your responsibility to track down the usage rights before you use it.  You should have the copyright source and status of media you use, just like you should be able to provide proof-of-purchase for physical products that you own.

If you are looking for free media, your best bet is to look for items which are in the Public Domain. That stuff is FREE as in, EFF ARR double “E”.

You can also look at media released under Creative Commons licensing, but be careful. The umbrella term “Creative Commons” doesn’t mean “Free.” There are different license types within Creative Commons which have different requirements or restrictions. Explanations of Creative Commons licenses can be found here: http://creativecommons.org/about/licenses

And please, if you are going to use Google Image Search, make sure to use the Advanced Search Settings and under “Usage Rights” select from the list of available filters.

Better yet, check out this post which lists a plethora of sources for free media.

Now you know. Turn. Brain. On.

Yours Darkly,
-Conrad Zero

Stretching the meaning of “Bestseller”

What do these people have in common? They are all Bestselling Authors. But lately, there have been a plethora of authors claiming “Bestseller” status. The problem is that they are bestsellers – technically . But you should know that some authors are using a new-and-improved definition of the term that might not match up with what you think of when you use the term “Bestseller.”

There’s little argument that a Bestselling Author is the Author of at least one Bestselling Book. Once Upon A Time, a Bestselling Book was defined as a book that had made it onto the New York Times Best-sellers List. But the more generic definition is a book that sells the best out of a specific category in a specific time. With this more generic definition in mind, a little technical help from online booksellers like amazon.com, and a little ethical flexibility, we can manipulate the category and the time period to raise almost ANY book (and its author) to bestseller status.

The more generic definition of “bestseller” is a book that sells the most out of a specific category in a specific time… we can manipulate the category and the time period to raise almost ANY book (and its author) to “bestseller” status.

Best of…something-or-other

Ever since the birth of Consumer Reports, marketing people realized that the ubiquitous title of “Best” has a high impact with consumers. (Especially American consumers.) Car companies realized that a midsized car with average fuel mileage and average price couldn’t really be considered “best” at anything except being a “midsized car with average fuel mileage and average price.”

Add a dash of Evil Marketing Genius and the problem is solved. They narrowed down the specs to weed out their competition until their car was the ‘best’ within the specified sub-section. The term for this status is “Best in Class,” a phrase likely to be found in any car commercial.

This same approach can be taken regarding published works. If you break the market down to a sub-sub-subsection where your book is the best out of those remaining…then you’re the best! Best of Class, of course, but you’re still the best. It’s like being King of your own tree-fort. You get all the bragging rights of being “Best” but there’s a big disclaimer that comes with that definition of Best-ness.

Applying this approach to Bestselling books, Amazon and other booksellers allow authors and audiences to sort the list of best sellers to sub-categories. Authors can use this to their advantage.

For example, the list of bestselling books at Amazon.com can be broken down into some pretty questionable categories. Just find a niche that isn’t being currently dominated, and drop your book in. If Literature>Genre Fiction>Horror>Dark Fantasy is too crowded, how about fiction authors whose first name starts with the letter “C”?

The values are recalculated Every Hour, which leads us to the next piece of best-seller-ness, Timing.

Timing The Bum Rush

Because sites like Amazon measure sales instantaneously and the Bestseller lists are recalculated every hour, it isn’t hard to get your book moved to the top of the list by gathering your friends, and leveraging your social media connections (with added gifts, discounts and other time-limited offers) and launching a timed, all-out purchasing assault in an attempt to “best-ify” books or music This activity is nicknamed a “Bum Rush”

A famous Bum Rush was performed on 22 Mar 2007. A website called  Bum Rush The Charts planned the large-scale push of the independent band Black Lab up onto music charts worldwide. It worked. The band peaked at #11 on the American I-Tunes charts and in the top 100 of most other countries. An UNSIGNED band broke the charts using nothing more than a strategically timed social media event.

The theory behind a Bum Rush is simple. Get a large number of people to purchase your book on a particular hour of a particular day. It won’t take a lot to get your book moved to the “Best” of your selected category for that one hour. Collect your title and brag forevermore that you are indeed a Bestseller.

Sneaky? No doubt. But there’s also no doubt that the Bum Rush works. In fact, certain book publishers expect their authors to participate in a Bum Rush, (probably called a “Release Event” or some other legal-speak) and will even add a clause requiring author participation into their “Book Deal” contracts.

In Perpetuity

The beauty is that once achieved, the Bestseller title stays with the author for the rest of his/her lifetime, as though they had achieved a doctorate or a Nobel Peace Prize. All the author’s marketing materials will have the words “…by the Bestselling Author of…” and whether the new material is “Bestselling” quality or not, it still says “Bestselling” on it.

Like I said, Evil Marketing Genius.

Backlash

Because of the glut “Bestselling Authors” out there, you will see authors who became Bestsellers using the traditional method refer to themselves as “New York Times Bestselling Author” and their books as “New York Times Bestseller” or possibly other, more specified titles which gives more detail about where their pedigree comes from and how they differentiate themselves from the rank-and-file “Bestsellers”.

The Upshot

I didn’t write this article so you could run out and become a Bestselling Author. My goal was to inform you that the term Bestseller doesn’t hold the same meaning it did before online booksellers came into play. And nothing against those who have achieved their bestseller status the old-fashioned way. Unfortunately, the new definition of Bestseller does water down the prestige of the title.

From now on, you know to be wary of the term “Bestselling” Anything. When you see an author or book listed as “Bestselling” the first thought in your mind should be “Best What out of Which, exactly?”

-Conrad Zero, Bestselling Author (of all published dark-fiction authors over 20 years of age with 10-letters in their name, a last name beginning with the letter “Z,” and living in Minneapolis metro area)

“That’s it,” I said.

Four Hundred and some-odd slices of dead tree stood stacked up on the desk. Nearly One-Hundred-Thousand words that have taken me years to choose and arrange…

…and I was looking for lighter fluid and my lucky Zippo lighter.

I’d just read a Real book from a Real author, then I looked back at my own work, something I had the audacity to actually print out. I felt bad for the tree that was killed so I could redline the latest version of the Demonslayer’s Handbook manuscript. Turns out a red pen wasn’t enough. I was going to need a 12″ wide red paint roller. It would have been easier to highlight the sections that weren’t complete garbage. There wouldn’t be many.

There’s lots of names for this phenomenon, Burnout, Inner Critic, Self-Doubt, and more, but I call it “Hitting the Wall”.

What is “The Wall”?

Some who discuss this anomaly are quick to label it as a form of Writer’s Block. This gives them immediate access to the wealth of books, advice and ready-made solutions for that particular problem.

Unfortunately, hitting the wall is not writers block. It’s motivation block.  I’ve had both, and believe me, they are two different animals. Their only similarity is that when you have either of them,  you don’t get anything written.

Hitting the wall isn’t writers block. It’s motivation block.

Writers block is when you are Stuck For Something To Write (hence the name). When you hit the wall, You Don’t Want To Write Anything At All.

With writers block you stare at a blank page, desperate for some spark of creativity, or some muse to come flirt with your brain. You want to write.

When you hit the wall, you don’t stare at a blank page. You stare at the television, or a video game, or another book, or perhaps (ironically) a wall, because even that is preferable to wasting your time trying to be a writer when you know you are a hack who won’t ever amount to anything and this delusion of being a writer, this temporary insanity that anything you write will ever be read or is even worthy of being read saps all your motivation away, and not only do you not want to write ever again, but you’re compelled to cut your own hands off with a bandsaw as a public service….

Sorry.  I digress.

Let’s take a look at some likely de-motivators that can create a wall between you and  completion:

Brick in the Wall part 1 – Burnout or Overexposure

I think the reason I hit the wall with my story is because I spent too much time on it. It isn’t hard to do. Musicians do this all the time. You can keep working on a song or book forever, supposedly making it “Better”. But after working on the same thing for an extended period you will eventually get sick of it, like eating the same meal for lunch every day. Some people call this phenomenon “Burnout”.

If you run into Burnout or Overexposure, the cure is to minimize contact with your own work. Limit the amount of time that you allow yourself to work on a piece. (Especially the duration measured in weeks/months.) Put it away for a while and work on another section or better yet, another story.  Lock it away for a while, and come back to it later with a clearer mind and fresher eyes. Then, give yourself a deadline for completion. If you are your own publisher, start acting like it and make some deadlines and hold your author (yourself) accountable.

Brick in the Wall part 2 – Unhealthy Comparisons

What really lit my fuse was reading another author’s work that was an example of really good and inspiring writing. Then I read my own work…yikes! Nothing will taint your own work like comparing it to someone else’s professionally edited  (and proofread, and published, and bestselling… you get the idea) book.

To avoid this scenario, avoid comparing the perceived ‘quality’ of your work to the work of other authors. This is the ‘grass is always greener on the other side of the fence’ dilemma. It may be better than yours, it may not, but the fact that you’ll never write like someone else also implies that no one else can write like you. No one else can write your story but you. Know that when you’re done, someone else is going to look at your story and feel bad about their own. But this won’t happen if you don’t finish it!

Brick in the Wall part 3 – The Fear of Completion

One type of wall you might hit is the Fear of Failure disguised as Fear of Completion. This can make you doubt if not outright sabotage your own efforts, especially if it happens when your story is nearly finished. If you never complete the book, then it never gets judged. If you pre-emptively judge it as ’sucky’ and never release it, it spares you the possibility that anyone else might judge it as ’sucky’. It’s the same philosophy of people who don’t enter contests. They don’t want to lose, and if they don’t play, then they don’t lose, right?

Wrong.

To overcome this version of the wall, you have to change the definition of failure, and make it work in your favor. Realize that failure = You Not releasing the best book that you can at this time and place in your writing career. Re-writing the same book over and over won’t help you to become a better writer. At some point, you are simply changing the book, and not making it better, you’re just wasting your time. You won’t get better if you don’t finish your work and get it out there. If you don’t complete it, you Lose. Or better – you’re a Loser until you complete it. Success isn’t releasing the best book ev-ar, it’s releasing your book as the author you are now. Don’t worry about making this book better than it is, make it the best you can right now, and get it behind you so you can grow. Then you can worry about making your next book better than this one. Continuing to release better and better books is how you progress as a writer.  If you can get this mindset, it will help you to overcome the fear of failure and motivate you to completion.

Tear Down The Wall!

The way out is through.

It was a huge relief for me to recognize The Wall for what it is. Both a fantastic album by Pink Floyd, and a step in the writing process.  Just the knowledge that others go through this phase (often enough that there’s a name for it) makes it more tolerable.  It isn’t just this story you’re working on, and it isn’t just you.

The Wall is a test.There’s ten thousand things that will get in the way of you writing a book. This is just one of those ten thousand things. A conflict for you to overcome the same way the hero in your story overcomes their conflict. One of the very first conflicts is getting started, and some people never get past that point. If you’re up to the point where you are having problems like hitting the wall and motivational block, be thankful because you have actually made it further than most people.

Remember, to breach the wall of motivation block you don’t need jump starts to your creativity, you don’t need to tickle the muse, what you need is motivation. There’s ten thousand places you can get it. Here’s just one.

Outside the Wall

My lighter didn’t work (lucky, eh?), and so my manuscript is safe. For now.

Realizing that others have this problem is a big help, and I hope I’ve helped other writers recognize this problem for what it is. If you have other suggestions on how to avoid, circumvent, pierce, penetrate, or otherwise ‘tear down the wall’, drop them in the comments section. Best of luck, and I’ll see you on the other side.

Yours,

-Zero

In part one of this series on Audience Entitlement, we discovered that the author does not work for the audience.

In part two, I pointed out that the audience doesn’t have to take any crap from the author. (That’s what I’m here for. My amazing perception of the obvious.)

Now, let’s put these two parts together and find out, Will It Blend?

The Golden Rule

I listed “Honesty” and “Respect” as two things the audience can reasonably expect from an author. These are fluffy terms, and difficult to measure. In some cases, only the author knows if they are being honest or not. And there’s always some sum-bich who has to push the envelope. Who’s to say that intentionally leaving the third book out of a series couldn’t be Honestly and Respectfully done, if that’s the artist’s intention?

Plenty of gray area for us to all fight over, but the concept boils down to this:

Regarding the Audience/Author relationship, the best rule of thumb is The Golden Rule, which works in both directions. The author should respect the audience, and the audience should respect the author.

The Solution to Incomplete Series Malaise

Taking this discussion back to the original post by Neil Gaiman, the issue of audience entitlement was brought up regarding the phenomenon I titled “Incomplete Series Malaise”.

The problem summarized, is that the audience wants the next book in the series but the author isn’t working on it, or isn’t working on it as quickly as members of the audience would like.

For the author to simply say “I’m not your bitch” and leave it at that is disrespectful. The audience will say, “I’m not your bitch either,” and then see how many curses about you they can fit into a 140-character twitter post. Sadly this is where Mr. Gaiman left the matter hang, when I believe he is only half right.  I say that because the  solution to Incomplete Series Malaise comes in two parts:

If the audience respects the author, they won’t make demands.

When a member of the audience begins reading a series, they should not have any expectation of due dates or even of completion, except for what the author communicates. The audience can be as excited and enthusiastic as they want, and while they have every right to ask when the next book will be done, they have NO RIGHT to demand the next book in a series, or to get pissed off if it isn’t getting done when they’d like.

Audiences, if you can’t handle this, then don’t read a series until it’s complete. The author is not your bitch.

If the author respects his/her audience, he/she will tell them when the next book in the series is expected to be finished.

This is the part that I think Mr. Gaiman missed. True, the author does not work for the audience, but an author who does not at least have some respect for thieir audience doesn’t deserve one.

The wise author would have information about book release dates at a webpage/FAQ/blog post where excited fans can be directed. This is the official “I know, I got it, I already answered that, and you can find the official answer here…”

Authors, if you can’t handle this, then don’t write a series. Its disrespectful to the audience, and they are not your bitch.

And So On…

We can extend this simple solution out to ten-thousand other areas of the author/audience relationship. For example, social media responsiveness, web presence, the author’s right to privacy…

When I boil the whole thing down like this, it seems like the “Can’t we all just get along?” solution. And it is. You’d think we wouldn’t need this bit of common sense pointed out to us, but all it takes is one dickhead with a twitter account or an introverted author [Editor's Note: Aren't they all?] to ruin it for the rest of us.

So, when the inevitable happens, and you see authors/audiences getting into a pissing match, feel free to link them here for a dose of common sense.* And if you have any other applications for this bit of wisdom, feel free to leave a comment…

-Zero

*Except for me, naturally. Point me back to this post and I will totally fuck you up.