Best Buy to open Musical Instrument Store in Minnesota
Page 51 of this week’s City Pages has an ad for the opening of a new Musical Instrument Store at the Richfield Best Buy. The grand opening party on Sat, Nov 10 will feature in-store performances by Shannon Curfman and local staple GB Leighton.
I’m not surprised. Check out the latest Best Buy advertisement; the FIRST FOUR PAGES are exclusively Guitar Hero gear.
I’ve said it before, the recent surge of popularity in shows like American Idol, Rock Star, and the smashing success of the Guitar Hero video game are jacking the interest in releasing your inner musician and goosing musical instrument sales. Guitar Center added on a Third store here in the Minneapolis metro area, and now Best Buy is poised to dip a toe in the water.
Best Buy has always dabbled in music gear, carrying the Donkey Konga Bongos and maybe a Casio keyboard or two, and maybe a smattering of Yamaha gear on their website. But it seems they have slipped into bed with a couple major distributors, Gibson, M-Audio, Suzuki, and Fender (although I’ve never heard of a Fender STARcaster before.
Minnesota isn’t the only target market, a Best Buy in California did the same thing. According to that blog post, it sounds like Best Buy is really giving it more than just lip service. They even added on an isolated acoustic room in the store. Guitar Center certainly has cause to be nervous; the distribution power of Best Buy far surpasses that of Guitar Center, both in Brick and Mortar stores and websites.
My suspicion is that if Best Buy’s Musical Instrument Flagship takes off, they will add it as a feature to their larger stores in the same way they added the Magnolia Home Theatre section to certain stores.
I don’t think Guitar Center needs to worry unless Best Buy spins off their musical instrument sales into separate stores and starts carrying real gear. Real musicians won’t be fooled by the name ‘Starcaster’ and they will go to a real music store for their gear. Furthermore, Guitar Center employees know music (mostly) and while this might be a passing fad for Best Buy, making music is Guitar Center’s lifeblood.
The worst thing that could happen is that a bunch of talentless and spoiled brats who look up to Nickelback and Bruce Springsteen get their hands on a Fender Starcaster and post a bunch of shit-rock to their myspace page. But the internet has plenty of room for more music, and I’d rather see kids writing bad Emo music than selling Crack, and even playing a Starcaster poorly is better than playing Guitar Hero well.
Art Is Resistance
-Zero




