There's a piece missing. That seems to be the problem.

Anyone in the world who can find the "audio in" jack on their soundcard can record, edit, and upload their songs to the internet. Any fool with a video camera and i-movie can make a video. Anyone with a library card has access to a word processor, and the internet.

Welcome to 2008. No flying cars yet, but much of the known world can access the media created by anyone else in the world.

The part that is missing is in-between. Now people have access to all the media in the multiverse, but it seems like a lot of people don't know what to listen to, what to watch, what to read...

...because they don't know what they like...

...because they don't know what other people are watching, reading and listening to.

Stupid, right? Well, there's people who like songs because they like them, and there's people who like songs because other people like them.

You might have heard the term "Pop" before, it's actually short for "Popular", like the cute, blonde girl in your school who is always picked for things: Homecoming Queen, Student Council, 'Most Likely to Succeed', and of course, 'Most Popular'. There's people who like her because they actually know her and think she is a likable person, and there's people who like her because other people like her, because it is the popular and accepted opinion to like her, because it would make you an unpopular minority if you chose Not to like her.

TV shows? Movies? Music? Books? Religion? Politics? Same thing.

The difference is that some people actually have some facts to base their opinion on. There are people who take perceptive observations before coming to a judgement, and there's sheeple who need to check with everyone else before making their decision.

Which brings me back to my point: with all the media in the world a few mouse-clicks away, what do you listen to? What do you watch? What do you read? There used to be a 'man' who was more than happy to decide for you what was popular, in the form of your local papers, radio and TV stations: The Man. The Reference.

But that Reference is gone, and there are far too many sources scrambling to replace it. So do we go by Myspace friends or Facebook? Amazon or Rolling Stone?

There's a piece missing. That seems to be the problem.

Or, is it?

Art Is Resistance
-Zero

Labels: Cultural Observation, Culture, Philosophy