Unfortunately, the full article on billboard.biz requires subscription, but you can read enough excerpts from the Motley Crue fan club site to get the point:

Gene Simmons is an Idiot with a Capitalist I.

He really thinks that all of this "Free Music" nonsense could have been prevented if the Recording Industry had taken action from the beginning. Quote:

The record industry doesn't have a f*cking clue how to make money. It's only their fault for letting foxes get into the henhouse and then wondering why there's no eggs or chickens. Every little college kid, every freshly-scrubbed little kid's face should have been sued off the face of the earth. They should have taken their houses and cars and nipped it right there in the beginning. Those kids are putting 100,000 to a million people out of work. How can you pick on them? They've got freckles. That's a crook. He may as well be wearing a bandit's mask.

Gene Simmons must be the RIAA's wet dream, so entrenched in "the way we've always done it" that it is simply outside of his understanding that the rules have changed.

Sorry Gene, that the internet has made things complicated for you. Here is something for you to think about (when you can break away from the book you are writing about all the prostitutes you've slept with): I can go online and view the Mona Lisa any time I want. For Free. I can also go to the Louvre and pay to see it for a short time. For slightly more money I can own a print copy. For an ungodly amount of money I could own the real thing.

Now, why on God's Green Earth would people pay to see the Mona Lisa, or pay for a copy of the Mona Lisa, or pay to own the Mona Lisa, when they can see it online for Free? OH MY FUCKING GOD! HOW CAN THE ARTIST MAKE ANY MONEY WHEN YOU CAN ACCESS THE ART ONLINE FOR FREEEEEEeeee..... [insert sound of Gene Simmons screaming as he falls into the abyss of his own stupidity here]

Gene, here is another thing for you to think about when you aren't reducing KISS to a laughable product (because we all need an electric toothbrush that plays "Rock & Roll All Night"): As a musician, I would rather give my music away for free (as a matter of fact, I do give it away for free) than to see a DIME go into the pockets of the Recording Industry. They are irrelevant. They are the middlemen who have leeched the money from the pockets of talented people for DECADES. THEY are the real thieves, and the internet has eliminated their usefulness. You think they still have some value because they helped make you rich? You are a fool. I bet you still listen to terrestrial radio.

It gets better:

Billboard: But some artist like RADIOHEAD and Trent Reznor are trying to find a new business model.

Simmons: That doesn't count. You can't pick on one person as an exception. And that's not a business model that works. I open a store and say "Come on in and pay whatever you want." Are you on f*cking crack? Do you really believe that's a business model that works?

Someone points the way out of Gene Simmons stupidity, and he asks them if they are on drugs. This is where it becomes clear why he is so upset; it isn't about the music with him, its about the *Business* of music. Music is just a vehicle to MAKE MONEY. No wonder he is upset.

You know Gene, as a matter of fact, opening a store with almost negligible overhead, upkeep and distribution costs, with GLOBAL DISTRIBUTION and open 24x7x365 then asking for donations is a fucking phenomenal business model. How do you think wikipedia.org is still in business? How do you think the projects on sourceforge are funded? Are you aware that Radiohead are actually making an average of $6 per download by Giving Away their art and letting people donate what they want? And not a penny goes to the RIAA middleman. $6 average per customer, Gene. Do YOU make that much?

This is all overlooking the fact that the music is more important than the money, but this is also outside Gene Simmon's frame of reference:

Billboard: So what if music just becomes free and artists make their living off of touring and merchandise?

Simmons: Well, therein lies the most stupid mistake anybody can make. The most important part is the music. Without that, why would you care? Even the idea that you're considering giving the music away for free makes it easier to give it away for free. The only reason why gold is expensive is because we all agree that it is. There's no real use for it, except we all agree and abide by the idea that gold costs a certain amount per ounce. As soon as you give people the choice to deviate from it, you have chaos and anarchy. And that's what going on.


Gene, you almost figured this out. Things have Always been worth what people are willing to pay for them. Now, change "CD"s into "Digital Bits on the internet", and stir... Calling this change "chaos and anarchy" is incorrect. It is Change; change from one system to another system, one that you don't like, because you can't see how it will make you money.

Gene, as a young boy, I looked up to you as a Hero, and now you tell the world there is no real use for music unless you sell it to make money.

Blow me, Gene Simmons, you're a fucking idiot.

You worked hard, and made some good music and you made some good money using the system you had available at the time, and it worked out well for you. You got yours. Hooray for you. But the system has changed, and it's time for you to shut the fuck up and let people work with the system they have.

Art Is Resistance
-Zero

Labels: Business Phenomena, consumerism, idiots, Music Industry, Open Letter