Can't quite tell you how excited I am to see the birth of Reveille, a new local Minnesota music magazine .

My love for the City Pages as a local music reference has waned ever since the day the Twin Cities Reader gave up the ghost, and C.P. slowly declined to where it is today.

Part of the problem is that City Pages doesn't always focus on local, and it rarely focuses on music. It's ventured so far from its 'Sweet Potato' roots, that it seems to have forgotten where it came from, and worse, doesn't seem to care. And why should it? The advertising $$$ keep rolling in, the XXX ads in the back never change, and deciding ??? to do this weekend is Your problem, not the City Pages.

Sure it works fine to cover the garage floor when you were touching up the paint on that ugly ceramic animal you made back in grade school. What the hell was that thing? A chicken? A fish with a long neck? No telling anymore, maybe you could paint it and sell it at the Maple Grove Art Fair???.... [Author's Note: Um, where was I? Oh yes, the advertisements. I remember now.]

For me, the usefulness of City Pages is reduced to the advertisements for all the local clubs, whick are in one relatively convenient section. For many weekends it was my treasure map for discovering new local music. But I had always wished for something more.

So did others. That's why the Rake, Pulse, Siren, Rift, howwastheshow.com morecowbell.net and minneapolisfuckingrocks.com and about a thousand more online sources came into being. There is SO MUCH art being made in the Minneapolis area, people want someone who can collect it all to one convenient place, and give you an idea of who's who and what's what in the local music scene. Local art by local artists. Put ads in there if you want, and put all the personal ads in the back too, I don't care. But keep it free, keep it local, and keep it away from the sensational-pseudo-journalism. If I want to know about local sports or politics I have better sources for that. I wanna know who is playing, where, when, and why the hell I should go see them! As great as the 'alternatives to the alternative' are, they don't have the distribution and stamina that City Pages has. Siren went under some time ago, the Pulse is gone and Rift is floundering due to production costs, threatening to become web-only.

So I was pleased as punch to see vita.mn emerge. Although it's run by the Star Tribune, but don't judge it too harshly, they have their heart in the right place, and I suspect their distribution will rival the City Pages. Vita.mn pulls everything I liked about City Pages out and puts in in one place. On paper. And their website is fabulously useful, clean, informational and intuitive.

But I'm even more excited about Reveille. If nothing else this line from their mission statement makes me all tingly:

When mainstream media can't afford to cover the depth of music on offer in the Twin Cities and beyond, we're here to go deeper. When the internet seems like nothing but a glut of news tidbits and buzz, we're here to actually write about music. Original, insightful, informative, inspiring: This is what we seek to be.

At the very least, Reveille will provide real competition that was so sorely lacking before. Check out the full mission statement, and the cast of characters here.

http://www.reveillemag.com/about/


KTHXBYE,
-CZ