Monday, July 23, 2007

The Marketing of Marketing

It would be an interesting test to see how much marketing and advertising affects product sales:

What would happen to sales of Coca Cola if they completely STOPPED advertising? Continue making the product, continue selling the product, but no more commercials. No more ads. No more endorsements.

If you are a marketing exec, you want to believe deep down in your ...well, the place where normal people have a soul, (but since you are a marketing exec, you don't, so I suppose ...deep down in that place where a soul belongs,) you believe that everyone would stop buying the product.

But would they?

Same for bands - imagine if, at the height of their career, the Beatles hid underground and never let another picture of themselves grace the outside world. No contact with the public. No e-mails. No web presence. No updates except the albums themselves. They could still tour wearing masks or gorilla outfits, or behind a curtain. Would this change their music? Of course not. Would it change their music sales, if all you had was the music and album cover art?

After all, how many of you know what Pablo Picasso looks like? Or Howard Shore? Or James Cameron?

How come music fans and industry alike demand to know who you are, and what you look like, and where you are from? If an old, balding Jewish guy wrote a song that was simply the Hit of the summer, would people Not buy it?

I think they would.

I think they did.

KTHXBYE,
-CZ

Labels: consumerism, Cultural Observation, music, Philosophy