The interesting news is NOT that the R.I.A.A. doesn't know it's A.S.S. from a H.I.T.G., we knew that already.

The interesting news is NOT that Trent Reznor tips some info about the ongoing NIN Year Zero marketing campaign:

...The same source told Billboard that NINE INCH NAILS frontman Trent Reznor views the campaign as a "new entertainment form." The source added that the campaign will continue for the next 18 months.

"Year Zero" is reportedly the first of two concept albums, the second of which Reznor hopes to finish next year...

-From http://www.roadrunnerrecords.com/blabbermouth.net/news.aspx?mode=Article&newsitemID=69841

Of course, "The Campaign" mentioned is well documented at ninwiki.com, so I won't cover it here.

No, the potential news is a lovely theory I just concocted, which the tools on Digg.com nearly figured out.

Fact: Roadrunner Records, as pointed out on Digg, is a member of the RIAA.

Fact: A member of the RIAA is pointing out that the RIAA sued website owners for posting intentionally leaked copies of the new NIN album.

Sounds stupid right? Why tell everyone that you did something so stupid?

Until you add this:

Fact: Trent Reznor is a marketing genius.

If the tools on Digg.com weren't so busy posting "The RIAA SUX!!!!", "NIN RULEZ!!!" and providing links to download copies of songs which are already easily streamed from the yearzero.nin.com website, they might have figured it out.

My theory, of course, is that the lawsuit and press release were expected, and possibly planned. I would not put it past anyone to take advantage of the free publicity offered by the RIAA's timely lawsuit, not to mention how fast the word spreads on the RIAA's foolish decisions.

Make the RIAA look bad AND get free publicity for your new album release...which JUST SO HAPPENS to be this month....

*What* a coincidence!

I'm telling you, folks: Marketing Genius.

Blog on,
-CZ

Labels: music, Music Industry, new release, NIN, Viral Marketing