Wednesday, April 18, 2007

NIN Year Zero - The conspiracy continues [Updated]

The new NIN album: Year Zero arrived in stores yesterday. But that's nothing. Just a minor step in the existing enigma surrounding the most amazing viral marketing campaign the world has never seen.

Thermal-sensitive printing on the CD reveals binary code. Decode it to reveal the next website...

Another phone number revealed on the CD packaging: 1-866-455-6580 Give it a call. The message is short, from the US Bureau of Morality.

Clues leading to clues leading to clues. Ammo boxes to fuel the Open Source Resistance were handed out from men in a van, given to anyone who knew where to be at the appointed time. Some of the ammo boxes contained cell phones. On Apr 13th, the phones rang, inviting whoever answered to a secret location in Los Angles on April 18th.

Fucking Fucking Brilliant.

The beginning of the end.

[UPDATE 19 Apr 07 - Those who received cell phones were called again, and invited to more than just a show: http://crowdctrl.com/2007/04/19/resistance-meeting-turns-into-free-nin-show This is performance art! ]

Blog on,
-CZ

Labels: NIN, Viral Marketing